How Winterbotham Parham Teeple Doubled Conversions and Cut CPA 42% with Google Ads
A bankruptcy law firm was paying $86+ per lead with flat conversion volume. We restructured their campaigns and doubled leads while slashing CPA to $50.29.
Flat Performance on Bankruptcy Keywords
Winterbotham Parham Teeple, a bankruptcy law firm, was generating leads through Google Ads but at an unsustainable cost per conversion of $86+. Conversion volume was flat and the campaign structure lacked the optimization needed to improve efficiency in a highly competitive legal advertising market.
Market-Specific Campaign Restructuring
We restructured the campaigns into four focused segments: a general bankruptcy campaign, a Chapter 7 and Chapter 13 specific campaign, and a dedicated Orange County-only campaign to test geo-specific performance. Budget was reallocated toward the highest-converting markets and keywords, while underperforming segments were paused or restructured. Orange County emerged as the clear winner.
Doubled Leads, Halved Costs
The restructured campaigns delivered a complete reversal in performance trajectory, doubling conversion volume while cutting costs nearly in half.
Cost Per Bankruptcy Lead
With average bankruptcy case fees ranging from $1,500 to $4,000, a $50.29 cost per lead represents a potential 30-80x return on every closed case. The Orange County campaign emerged as the standout performer, with higher conversion rates and conversion volume growth. The client reported consistent weekly call quality and expressed satisfaction with lead volume throughout the engagement.
Winterbotham Parham Teeple Google Ads account: 229 conversions, $50.29 cost per conversion, 42% CPA reduction
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